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THE “PRODUCT OF THE YEAR-2019” RUSSIAN NATIONAL AWARD IN CONSUMER ELECTRONICS

The “Product of the Year” National Award is held since 2004. The main task of the Award is to define the best products in photo, video and accessories and help consumers to choose from the large variety of novelties on the Russian market. The Award meets up marketing purposes of producers and resellers of the equipment and helps to promote the latest solutions and products. “The Product of the Year” National Award is the only award in the industry in Russia that is given by a panel of professionals. The jurors are professional representatives of specialized mass media, honored experts in the Russian consumer electronics market.

The jurors of the “Product of the Year-2019” National Award will define nominations in January 2019. The participants of the Award can nominate the products which entered the market and are offered/will be offered for sale in the Russian Federation from April, 2018 up to April, 2019. Then the Organizer will collect applications for participation and ask the products for test. The jurors will test the products and will define the best one in each nomination on a final session. The winners of the Product of the Year National Award-2019 will be announced at the exhibition on April 11.

THE AWARD WINNER’S PACKAGE

  • The winner has a right to use “Product of the Year” registered trade mark and mention the winner’s status in printed, TV, outdoor and other types of advertising during 1 year

  • Electronic sign of the Award winner will be posted on the winner’s product at online shops of retail chains of digital electronics, as well as in specialized online shops and other online shops — the retail partners of the award. From May till October 2019 the winner has the right to post an electronic sign on the award winner’s product in internet shops, which are not in the list of the Award partners


The Organizer will post the lists of winners on the website of the Award:  www.productgoda.ru


Events

Master classes
Photo-Video Forum is a program of lectures and master classes. It’s aimed at both professional photographers, amateur photographers and at those who shoot cinema and video.
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Printing industry business program

PRINTING INDUSTRY BUSINESS PROGRAM

Extensive program of business seminars for printing industry. The program will focus on the following sectors of the market: photo book printing, wide-format printing, digital printing, instant and event printing.

PHOTO BOOK PRINTING: TRENDS, SOLUTIONS, OPPORTUNITIES

TOPICS FOR DISCUSSION 

  • New business models
  • Consumer and professional market of photo books
  • Process simplification of photo books manufacturing
  • Online service vs. offline product
  • Order flows: from Moscow to the regions or from the regions to Moscow
  • How to attract customers through effective social media marketing 

DIGITAL PRINTING: NEW TECHNOLOGIES

TOPICS FOR DISCUSSION 

  • Digital vs. Offset
  • Economics of the printing process
  • Print 4.0 (Technology, manufacture, economics, marketing)
  • Process automatization
  • Reducing consumption
  • Cross media solutions (printing and other visual solutions) 

INSTANT PRINTING: BUSINESS AND EVENT SOLUTIONS

TOPICS FOR DISCUSSION 

  • Franchise business
  • Success stories
  • What can you do for the event and what the event can do for you?
  • How a photographer can increase the cost of his work at an event? 

 TYPES OF EQUIPMENT AND PRODUCE

  • Photo booths, photo kiosks
  • Printers
  • Photo books and flip books
  • Portable photo studios 

WIDE FORMAT PRINTING: BUSINESS TRENDS

TOPICS FOR DISCUSSION 

  • Business of wide format printing
  • Production efficiency and ecology
  • New materials and fields of their application
  • Multitasking of the equipment 

The schedule is being formed now and will be announced later.

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