The “Product of the Year” National Award is held since 2004. The main task of the Award is to define the best products in photo, video and accessories and help consumers to choose from the large variety of novelties on the Russian market. The Award meets up marketing purposes of producers and resellers of the equipment and helps to promote the latest solutions and products. “The Product of the Year” National Award is the only award in the industry in Russia that is given by a panel of professionals. The jurors are professional representatives of specialized mass media, honored experts in the Russian consumer electronics market.
The jurors of the “Product of the Year-2019” National Award will define nominations in January 2019. The participants of the Award can nominate the products which entered the market and are offered/will be offered for sale in the Russian Federation from April, 2018 up to April, 2019. Then the Organizer will collect applications for participation and ask the products for test. The jurors will test the products and will define the best one in each nomination on a final session. The winners of the Product of the Year National Award-2019 will be announced at the exhibition on April 11.
The winner has a right to use “Product of the Year” registered trade mark and mention the winner’s status in printed, TV, outdoor and other types of advertising during 1 year
Electronic sign of the Award winner will be posted on the winner’s product at online shops of retail chains of digital electronics, as well as in specialized online shops and other online shops — the retail partners of the award. From May till October 2019 the winner has the right to post an electronic sign on the award winner’s product in internet shops, which are not in the list of the Award partners